The 10X Rule

Preview

Most people do not fail because they aim too high and miss. They fail because they aim too low and never even get in the game. That is the heartbeat of The 10X Rule. It is a hard hitting wake up call that tells you to stop thinking in average amounts, stop acting in ordinary ways, and stop accepting results that are far beneath what your life could actually hold. The whole message is simple, but it is not small. Whatever goal you set, whatever dream you claim, whatever business, income, relationship, mission, or personal breakthrough you want, you must set targets that are ten times bigger than what feels reasonable and then take actions that are ten times greater than what you first think is necessary. Grant Cardone does not present this as a cute idea for motivation. He presents it like a law of success. People underestimate the difficulty of any worthwhile goal, and they underestimate the volume of action required to achieve it. They assume that if they want a little more success, they only need a little more effort. That is where disappointment begins. The world is competitive, distractions are everywhere, setbacks are guaranteed, and obscurity is the default condition for almost everyone. If you want to break through all that, ordinary effort will never be enough. What makes this book powerful is that it is not built on comfort. It is built on responsibility. You are pushed to stop blaming the economy, timing, fear, competition, your childhood, your spouse, your boss, or bad luck. You are told to face one truth that can change everything. If your results are not where you want them to be, you have not yet taken enough action at a high enough level with a big enough target. That may...